Changes in Packaging

Subtle or Screaming it at You?


For the longest time I had been cursing every time I opened a pack of King Arthur Flour. Until recently the paper packaging was sealed with glue so strong, that for every bag you opened, the paper would tear, the kitchen would be dusted with flour, the pack would not refold neatly again and you would never be able to pour flour out of the bag because of the raggedy edges you had created on opening. I even had a special plastic bag, whose sole purpose it was to hold the newly opened King Arthur Flour bag, to prevent spillage. Then one day, I opened a bag of KA flour and the problem had gone away. The pack opened easily without any rips or tears. it wasn't a fluke, it's been happening ever since. Magic!



Marmite's design changes are not so simple. In theory it seems like a good idea to be able to squeeze Marmite from a container that sits on its lid. But hey! Marmite? Please note that it has taken 40 years for me to perfect the art of dipping the knife in the marmite pot for exactly the right of marmite to spread on a piece of toast. It's taken me a long time to get used to the plastic (instead of metal lids). What are you trying to do to me with this new-fangled marmite pot?



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Changes in Packaging